Content Lab

Author: isaacpozos

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This Mexican company dedicated to the production of steel structures was looking for a new design of their visual identity which reflected their importance in the local and international markets, but also, portrayed them as a modern and updated organization. For this purpose, we studied the brand and its communication materials to redefine their logo, […]

This Mexican company with over 40 years of experience in the steel industry was looking for a contemporary #storytelling for their new website, which reflected their presence in the local market, as well as the importance of their international projects. OTHER PROJECTS

Besides the editorial pieces we develop for this international brand, we constantly work on graphic improvements for its different products and catalogues launched each year. OTHER PROJECTS

We redesigned this inhouse kitchen Brand from the department store El Palacio de Hierro, and then translated this new identity into a manual that included display arrangements, logos, packaging applications and font families. OTHER PROJECTS

Download PDF Alejandro Felguerez, the architect behind this firm, needed a brand identity for his interior design shop, so we crafted its logo, stationary, web design and catalogues. OTHER PROJECTS

Descargar aquí Besides landing the company’s first brandbook, we have also crafted several branding guidelines, as well as advertising campaigns that were featured on different media and OOH. OTHER PROJECTS

Part of our work for this retailer is to film the different events that happen at the store and edit them so they can be used in the online blog and social media. https://vimeo.com/263541407https://vimeo.com/340047627https://vimeo.com/300618366https://vimeo.com/271200205 OTHER PROJECTS

Besides photography and brand communication, we also collected footage from salad recipes, its preparation, the staff at their different outlets and their operational process. All these materials translated into short videos for trainee programs, social media, website contents and restaurants’ screens. https://vimeo.com/329384865https://vimeo.com/329383844https://vimeo.com/329384284https://vimeo.com/747081812 OTHER PROJECTS

Each year, the Baja resort Me Cabo hosts The White Party, with guests from around the world attired in an all-white dress code and an international DJ playing a 3-hour set. We taped and edited the party in 2018, attended by 1500 guests and featuring Paul Oakenfold at the turntables. https://vimeo.com/281348167https://vimeo.com/329391640 OTHER PROJECTS

This salad bar redefined their identity and redesigned their 15 branches, so they needed new photography for these changes, as well as stock materials from their signature recipes and their staff. OTHER PROJECTS