Content Lab

Author: isaacpozos

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Since 2015, we constantly do photography for this important retailer. Given the fact that new brands come along and store items are sold, we need to deliver images on a monthly basis that are used in their blog and social media to communicate novelties and changes. OTHER PROJECTS

We did all the new photography portfolio for this Spanish hotel in Cabo San Lucas, Mexico. The place was refurbished so they needed new images to reflect its personality and lifestyle approach to be used in their website, social media and advertising campaigns in the rest of the world. OTHER PROJECTS

This retailer is Mexico’s most important luxury home apparel store. We first conducted a market study for them and out of this process we developed their advertising strategy based on design as a whole and the importance of it in terms of interiors. Along with Gafa (creative agency), Pablo Morales (photographer) and Arturo Delgado (art […]

Once the new visual identity for this salad bar was completed, we crafted the contents and communication strategy for their different outlets and promotional materials for social media and OOH advertising. OTHER PROJECTS

This local brand of macarons wanted phrases that could relate the French origin of this dessert, along with the Mexican flavors they created and made them successful, so we developed catchy sentences mixing languages and cultural references that where used in their packaging, pop materials and communication strategy. OTHER PROJECTS

Another inhouse project was the creation of local city guides from important destinations in Mexico. We started with Guadalajara, the country’s second largest city, and eleven local personalities which gave us their insights in terms of food, museums, architecture and basically their very personal approach and recommendations for visitors. This piece was edited by Tequila […]

This young construction company based in Monterrey contacted us to design their portfolio contents and their first Real Estate project called Torre Vinta. From that first approach, we have developed catalogues and materials for other important housing projects such as MUN. OTHER PROJECTS

Compartir Download PDF In 2020, due to the pandemic and lack of work and new clients, we started developing inhouse contents based on our experience in storytelling and the needs of particular brands. Compartir (sharing, in English) is a recipe book based in home-made Mexican recipes from the 1920’s which were updated through a long […]

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Since 2018 up to now, we work on the editorial coordination of both blog and magazine for Casa|Palacio, the company’s luxury department store. We also developed the creative concept, naming and contents for Norte, a digital and printed piece distributed nationwide. This project earned the Latin American Design Award in 2018. OTHER PROJECTS